Marketing, online and sales under one roof

We get your sports brand moving in Central and Eastern Europe.

We bring a brand to market and get it moving: marketing, e-commerce, sales and data. One team, from Czechia eastwards.

  • 2brands in the portfolio
  • 2markets we sell in today
  • 8countries in the next wave
  • 3,200+sports locations in our market map

A brand doesn't just get a distributor here. It gets a team that moves it in the market, and the data to decide by.

CzechiaSlovakiaHungaryRomaniaAustriaSloveniaCroatia

Where we operate

Today Czechia and Slovakia. More countries are next.

We serve
ENERVIT and ROYAL BAY in stores, online and at races.
Expansion 2027
Hungary and Romania, ROYAL BAY online.
Next wave
Slovenia, Croatia, Austria and the Baltics.
Our races
Jizerská 50 · Prague Half Marathon · ČSOB Bratislava Marathon

What we do

What we do for a brand

Five things a brand needs in a new market. All under one roof.

01

Marketing

Campaigns, Instagram, ambassadors and newsletters in the brand's voice. Events as a channel, not a goal.

  • Meta and Google Ads
  • Instagram
  • Ambassadors
  • Newsletters
  • Events

Events as a channelJizerská 50 · Prague Half Marathon · ČSOB Bratislava Marathon

ENERVIT · Instagram reel, September 2026
ROYAL BAY · Instagram reel, September 2026
02

Online presence and AI

Shopify store with integrations, a new country in weeks. Analytics from our own Hub. And we are AI-first: we track how ChatGPT and Google AI recommend the brand.

  • Shopify and integrations
  • Data Hub
  • Marketing analytics
  • AI visibility
03

Local market knowledge

3,200+ mapped sports locations. We know what sells, to whom and at what price.

04

Sales team

Field reps for stores, chains, clubs and companies. A B2B portal for partners.

05

Logistics and warehousing

Backed by the VITAR group: import, warehousing, invoicing, delivery.

  • AI agents
  • Data Hub
  • Own distribution centre
  • Shopify platform
  • Market map
  • B2B portal
  • Field sales
  • Event team

Brands we run

Two brands, two separate strategies

ENERVIT booth at the Jizerská 50 finish, skiers with cross-country skis
Italy · sports nutrition

Sports nutrition for endurance athletes, from first race to pro teams.

Official distributor for Czechia and Slovakia

Two cyclists in ROYAL BAY compression wear on a Dolomites road
Czech Republic · compression wear

Compression socks, sleeves and sports socks for running, cycling and every day.

Distributor for CZ, SK and further markets online

Work with us

Two ways to start

For brands

Taking your brand to Czechia, Slovakia or further into the region?

The whole market entry, or just the part you need.

  • Marketing, content and ambassadors
  • E-commerce and performance campaigns
  • Sales team and retail listings
Discuss market entry
For stores and companies

Want to sell ENERVIT or ROYAL BAY?

Stores, online shops, clubs and companies. Terms, samples and support.

  • Wholesale prices and terms
  • Point-of-sale materials and samples
  • Sales and marketing support
Become a B2B partner

Contact

Get in touch

One message is enough. We reply within two working days.

VITAR Sport, s.r.o.třída Tomáše Bati 385
763 02 ZlínCompany ID 29294851 · VAT ID CZ29294851